Tradition is an odd thing sometimes. Tradition has led to wonderful moments and lasting memories and serves as a thread that connects generations. Tradition als

Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.

The Luke Fickell era at Wisconsin is signed through the next several seasons, as the program has agreed to a contract extension. Fickell is signed with the Badgers through the 2031 season, an extra year from his previous deal.

The University of Wisconsin announced a contract extension for head football coach Luke Fickell through the 2032 season, extending the revolving five-year contract to seven years, despite his posting the Badgers' first losing season in 23 years.

Wisconsin coach Luke Fickell is receiving a one-year extension on a contract that will now run through the 2031 season

Wisconsin coach Luke Fickell received a one-year extension that now runs through the 2031 season. The Badgers went 5-7 in 2024 -- their first losing season since 2001.

Wisconsin and coach Luke Fickell have agreed to an extension that pushes his contract out through the 2031 season, the school announced Wednesday. The new deal represents a one-year extension on his existing contract.

The timing of this extension undoubtedly feels odd considering the fact that Wisconsin is coming off its first losing season since 2001. This one-year extension is a routine thing