McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

‘Chapter 4: The Denim Cowboy’ was created by TBWA\Chiat\Day LA and directed by Melina Matsoukas, who worked with Beyoncé on ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.