Snoop Dogg has taken another bold step in his entertainment empire. The hip-hop legend and his production company, Death Row Pictures, have entered into a multi-year creative partnership with NBCUniversal Entertainment & Studios.

The deal will also include film, television, sports and streaming projects with the rapper's Death Row Pictures.

NBCUniversal Entertainment & Studios entered a new multi-year creative partnership with Snoop Dogg, and his Death Row Pictures production company. The deal reps a major expansion between the entertainment conglom and the Hip Hop branded artist across film,