IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

Wondersauce, a creative agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, is proud to announce the promotion of Allison Brito from Managing Director to Chief ...

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

Dentsu Group is supporting the next generation of content creators with a new House of Creators initiative, according to a press release. The global effort makes its debut on gaming platform Roblox.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.