More than a quarter of all FMCG sales were purchased on promotion over Christmas, as the UK grocery sector hit its highest level of promotions since 2021.

Keep your eyes peeled for these perils among the new year’s predictions and resolutions, if you’re planning on having a more ...

As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...

Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...

Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

With principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see ...