MavTek Inc.'s Sr. SEO Analyst shares some key image SEO tips and best practices to help you use this asset in your SEO strategy.

A comprehensive guide on using Google Trends for keyword research Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and ...

Where we’re going, we won’t need websites As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.

What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...

A guide to implementing Google’s “How-to” schema "How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with ...

Content marketing ROI is an effective way of determining marketing success, but B2B marketers avoid it. What metrics can they use to measure it?

Visual search: Everything you need to know (so far) Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what their ...

No need for Google: 12 alternative search engines in 2018 Here are 12 alternatives to escape your reliance on Google for all things search in 2018.

Nearly half of your customers are on social media. How are you going to convince them to get to you and convert? Tips on CRO and social media.

Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.