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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
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Was Sydney Sweeney’s controversial Novig ad designed to get us talking?
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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
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An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t
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Was Sydney Sweeney’s controversial Novig ad designed to get us talking?
342 views6 days ago
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Sydney Sweeney's latest ad reveals a growing trend on how sports prediction markets choose to promote their product 👀 #sydneysweeney #novig #nfl #nflfootball #sportsbetting
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Let’s talk about that new Sydney Sweeney ad. It’s sparked quite the debate over whether it’s empowering, inappropriate, or “setting women back.” But I can’t help noticing that some of the people accusing Sydney Sweeney of setting women back can’t even define what a woman is. You don’t have to like the ad to recognize the hypocrisy. Let’s discuss.
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Sydney Sweeney has been accused of sexualizing women’s sports by female Olympians after she posed naked in a sports book advertisement. The actress, 29, featured in a promotional video for Novig in which she used various pieces of sports equipment to cover herself up. The ad has drawn backlash from across the world of women’s sport, in particular from female Olympians. British sprinter Amy Hunt – who became the first athlete to win four gold medals at a single European Championships earlier this
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