Change your language and your perspective will also follow. The idea that you’re owed “support” in the marketplace is flawed and doesn’t generate revenue. It creates an entitlement that takes away all urgency from you doing the actual work that’s going to take you to the next level. So instead of working to be supported, work for showcasing your value to the right customers and being unapologetic about where your position yourself. This is progressive and more sustainable. Value not support is y