Recently, the global frenzy for a character named #Labubu has been unprecedented. Across multiple countries, stores have seen lengthy queues of dedicated fans, while social media platforms are flooded with Labubu-related unboxing videos. A recent J.P. Morgan report shows that Labubu is emerging as a "super IP," surpassing #HelloKitty in search popularity as of May. What exactly is behind this global Labubu phenomenon? Let's take a closer look. #TrendinginChina | Xi's Moments
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Recently, the global frenzy for a character named #Labubu has bee…
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Explainer: Meet Labubu, The Viral Toy Turning Heads and Making Billions There’s a new celebrity in town, and it’s not a singer or influencer. t’s Labubu, the snaggle-toothed doll taking over the world one shelf at a time. From retail chaos in London to a spot on Rihanna’s shelf, Labubu has become a global pop culture sensation. Behind the doll is Pop Mart CEO Wang Ning, now one of China’s top ten richest men. This explainer breaks down how a quirky toy went from art project to billion-dollar emp
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