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Why GEICO Created the Gecko #brandbucket #ceobranding #entrepreneur #podcast
GEICO Originally stood for Government Employees Insurance Company. As the company expanded beyond government employees, the name no longer told the full story. So instead of changing the name, they changed what people associated with it, the GEICO Gecko. 🦎 That's the power of branding. Sometimes you don't need a new name, you need a new story.
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