The fitness industry is broken. We were sold on a dream that doesn’t work. When we first entered the fitness industry, we’re told the secret to success is to show up, work hard, and get results for your clients. And it works. For a while. But then one day your 6 a.m. client ghosts, and you realize you’re up against a systemic problem. A problem you don’t have the power to change, no matter how hard you work. I’ve been there too. My workdays started before the sun came up and finished after dark.