Nationwide aims at younger market in NCA’s latest Dominic West ad - More About Advertising
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Nationwide aims at younger market in NCA’s latest Dominic West ad - More About Advertising
Nationwide is the creative jewel in New Commercial Arts' crown and the agency - now part of WPP's Ogilvy - is back with the fourth ad featuring Dominic West as the odious boss of rival A.N.Y. Bank. Can they keep it up? There's a more specific pitch here, to younger customers who may prefer the
Sep 30, 2024
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